Philips unveils new image-guided therapies and diagnostic devices

Philips is showcasing some of its recently expanded image-guided therapies at the annual Transcatheter Cardiovascular Therapeutics (TCT) event in Denver this year. The company is touting its advanced interventional imaging systems, diagnostic and therapeutic devices, planning and navigation software and various services. It is also showcasing its latest cardiac care solutions for ultrasound and image-guided

Philips has a value argument for new image guided therapy platform

Royal Philips has announced the launch of its next generation image-guided therapy platform, deemed Azurion. Philips designed the platform to allow clinicians to easily perform a variety of routine and complex procedures. Meant for use in interventional labs, Azurion is but another example of medical device products with a strong value-based sales pitch around controlling costs