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3 steps to create value with your medical device

May 1, 2017 By Chris Newmarker

human factors Batelle value medtech

Batelle human centric design staff members participate in a brainstorming session to generate product concepts.

3. Work on human factors formative studies early in your design process

Effectively integrating usability into the design process will save both time and money on re-design, as well as safety issues and product recalls. Catching usability issues early allows optimization to user interface and avoids issues in summative validation, or post-production release. Design iterations completed late in development can be significantly more costly than addressing issues early in product development.

It’s crucial to make a product that the user will love. People develop emotional associations with products that they use, and medical devices are no exception. A device that is difficult, non-intuitive, or otherwise “quirky” to use is not going to get traction in the marketplace when compared to something that is elegant, simple and seamlessly fits into everyday routines. Healthcare practitioners have limited time for overly complex devices, and savvy patients increasingly have a voice in making their healthcare decisions.

These factors are all critical to creating a successful breakthrough product.

Jeff Champagne is director of business development at MPR Associates. For more information about developing a product with MPR Product Development Group, visit www.breakthroughproducts.com

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About The Author

Chris Newmarker

Chris Newmarker is the executive editor of WTWH Media life science's news websites and publications including MassDevice, Medical Design & Outsourcing and more. A professional journalist of 18 years, he is a veteran of UBM (now Informa) and The Associated Press whose career has taken him from Ohio to Virginia, New Jersey and, most recently, Minnesota. He’s covered a wide variety of subjects, but his focus over the past decade has been business and technology. He holds bachelor’s degrees in journalism and political science from Ohio State University. Connect with him on LinkedIn or email at cnewmarker@wtwhmedia.com.

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  • Home
  • Medical Device Business
    • Mergers & Acquisitions
    • Financial
    • Regulatory
  • Applications
    • Cardiovascular
    • Devices
    • Imaging
    • Implantables
    • Medical Equipment
    • Orthopedic
    • Surgical
  • Technologies
    • Supplies and Components Index
    • Contract Manufacturing
    • Components
    • Electronics
    • Extrusions
    • Materials
    • Motion Control
    • Prototyping
    • Pumps
    • Tubing
  • MedTech Resources
    • Medtech Events in 2025
    • The 2024 Medtech Big 100
    • Medical Device Handbook
    • MedTech 100 Index
    • Subscribe to Print Magazine
    • DeviceTalks
    • Digital Editions
    • eBooks
    • Educational Assets
    • Manufacturer Search
    • Podcasts
    • Print Subscription
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  • 2025 Leadership
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