3M (NYSE:MMM) announced today that it established a new 3M Verify platform to report potential counterfeit 3M products.
The effort builds upon its anti-counterfeit efforts during the height of the COVID-19 pandemic. At the time, a number of sellers claimed to offer 3M respirators. Instead, many offered fake, defective and damaged N95 masks at inflated prices.
St. Paul, Minnesota-based 3M worked closely with law enforcement and governments around the world to stop counterfeit 3M respirators and COVID-19-related fraud. According to a news release, the company seized more than 58 million counterfeit respirators. It removed tens of thousands of fraudulent e-commerce offerings and suing wrongdoers to stop misleading schemes targeting frontline workers.
3M said the platform expands its counterfeit reporting process to include all products made by the company. The platform can be found HERE. It offers resources and information to help customers, distributors, employees and the general public avoid purchasing counterfeit 3M products.
Verify also allows customers to contact 3M to report potential counterfeit products. Reports of suspected counterfeit 3M products will be reviewed and investigated by anti-counterfeit response teams globally, the company said.
“At 3M we are focused on innovating for our customers and that includes our commitment to fight counterfeiting and fraud,” said Kevin Rhodes, 3M EVP and chief legal affairs officer. “The 3M Verify platform will enable all our customers to be confident their product is genuine and delivering the quality that 3M is known for around the world.”