CHAPEL HILL, N.C., July 16 /PRNewswire/ — As the managed
markets sector has increased in importance, leading organizations
have refocused their market research efforts on delivering
actionable insights into the payer world. A market research
function that’s focused on managed markets should provide managers
and executives with tactics to easily anticipate and act upon the
needs and wants of third-party payers.
Recognizing the impact that market research groups can have on
managed markets tactics and strategies, Best Practices, LLC has
published a new data-rich written report to help biopharma
executives navigate the new payer-oriented world.
“Understanding
Managed Markets: Effective Market Research Structures &
Activities to Maximize Payer Access & Insights” examines
issues around the structure, staffing and activities of the market
research function serving the managed markets group.
While the 67-page study confirms that pricing studies are
considered an important prelaunch study, some executives felt payer
landscape studies can actually provide more actionable
insights.
One executive vice president noted landscape studies can help
organizations better understand new generic penetration rates:
“Payer landscape is probably the most important study right
now by far. You need to understand the landscape in big picture
buckets – how many products are out there and how they’re managed
and the discount rates. Unless your product is novel, it’s hard to
get into the pharmacoeconomics of it –
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