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Applied Science Laboratories Releases Revolutionary Eye Tracking Analysis Software

March 15, 2011 By Bio-Medicine.Org

BEDFORD, Mass., March 15, 2011 /PRNewswire/ — Applied
Science Laboratories, the true authority on eye tracking, has
released its highly anticipated analysis software, ASL Results for
the Mobile Eye solution. This revolutionary program makes measuring
consumer response, human behavior and physiology faster and easier
than ever, proving to be a game changer for the eye tracking
industry.

Realizing that eye trackers are used for a wide range of
research studies, software engineers at ASL have been working
tirelessly to create a program that meets the universal needs of
all research applications. ASL Results was created as a result of
these efforts, proving to be compatible for studies ranging from
market research to clinical studies.

The introduction of ASL Results for Mobile Eye with GazeMap
integration offers valuable tools for the research professional.
The user is able to map multiple areas of interest (AOIs) within an
environment and apply them to all subjects participating in the
study. ASL Results also allows the user to define moving AOIs in
individual subject video. Once defined, AOIs can be viewed with
dynamic heat maps, gaze trails and fixation plots. After the study
has been completed, the results are automatically aggregated and
the data collected producing informative tables, and graphs.

Over the years ASL’s eye tracking solutions have stood out from
the competition due to their usability. Now with ASL Results the
research process has been streamlined further, making it the ideal
software solution to collect the data needed to attain robust
meaningful research results. With the introduction of ASL Results,
ASL offers a complete suite of compatible eye tracking hardware and
software, allowing users to effortlessly set up all elements of
their studies. ASL once again proves to be a pioneer in the eye
tracking industry, through the introduction of this groundbreaking
software.

About ASLFounded in 1962 by MIT scienti

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SOURCE

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