Bayer has released Aleve Direct Therapy, a drug-free pain relief device, nationwide. Aleve Direct Therapy uses TENS (Transcutaneous Electrical Nerve Stimulation) technology to provide relief at the source of lower back pain. TENS is a non-invasive, drug-free method of controlling pain that works by delivering stimulating pulses at the site of pain.
“The device provides drug-free, deep penetrating lower-back pain relief without a prescription,” said Fred Duchin, Vice President of Marketing Analgesics of Cough & Cold, Cardiovascular, Consumer Health Division.
Aleve Direct Therapy is indicated for the temporary relief of pain associated with sore and aching muscles in the lower back due to strain from exercise or normal household and work activities. Aleve Direct Therapy is regulated as a Class II medical device and was cleared by the U.S. Food and Drug Administration. Its unique patented waveform technology can provide deep penetrating relief by blocking the body’s pain signals and by releasing endorphins in the areas of pain – the two theories behind how TENS technology works.
“Aleve Direct Therapy puts controllable TENS technology in consumers hands without having to visit the doctor. It provides high intensity of power and its wireless remote control makes it easy to adjust the power of intensity to fit the user’s needs,” said Andre Schmidt, Vice President, US Medical Affairs, Consumer Health Division.
Aleve Direct Therapy can be worn discretely and comfortably throughout the day on the person’s lower back, even during some physical activities.