ARLINGTON, Va., June 17, 2011 /PRNewswire/ — BioInformatics,
LLC announces the upcoming release of their newest market report:
Maximize Your Share of the Life Science Instrumentation
Market (11-004)
Available at pre-release pricing until July 15,
2011
To help instrumentation suppliers maximize market share,
BioInformatics LLC’s upcoming market report benchmarks major
suppliers and reveals scientists’ preferences with regards to
important brand attributes. This primary research report will
help suppliers with determining levels of satisfaction with
multiple brands; quantifying brand differentiation, relevance and
perceived quality; and establishing key purchasing factors.
This study analyzes similarities and differences between brands
to identify degree of differentiation and brand awareness among
major suppliers. Additionally, twenty-two instrumentation
suppliers will be profiled with regards to brand health; competitor
differentiation; and brand strengths, weaknesses, opportunities
& threats.
The following companies will be individually profiled in this
report:
AB Sciex (Danaher)
Affymetrix
Agilent Technologies
Applied Biosystems (Life Technologies)
BD Biosciences
Beckman Coulter (Danaher)
Bio-Rad Laboratories
Bruker Daltonics
Caliper Life Sciences
EMD Millipore
GE Healthcare
Illumina
Molecular Devices (Danaher)
PerkinElmer Life and Analytical Sciences
Qiagen
Roche Applied Science (454 Life Sciences, Curagen)
Sequenom
Shimadzu Scientific Instruments
Takara Bio
Tecan
Thermo Scientific (Thermo Fisher Scientific)
Waters
“Instrument suppliers continually strive to differentiate their
brands and engender customer loyalty,” states Tamara Zemlo,
Ph.D., MPH, Vice President of Advisory Services. Dr. Zemlo
adds: “To assist life science suppliers with brand positioning, in
this re
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