BOHEMIA, N.Y., Feb. 1, 2011 /PRNewswire/ — Ester-C® is
proud to announce the launch of the 24/7 Mom Contest, a contest
designed to pay tribute to the unsung heroes in our lives –
our moms. Do you know a mom who can juggle the house, the kids,
scheduling, work and so much more? Then cast your “Mom-i-nation” by
going to www.ester-c.com and uploading a
video or essay explaining why your incredible mother, wife, sister,
grandmother, aunt or best friend should be the official Ester-C
24/7 Mom.

Nominees will be posted on www.ester-c.com for the public
to vote. The Grand Prize Winner gets a luxurious 7-Day
Mediterranean Cruise; the First Prize Winner receives 24 Spa
Treatments; and the Second Prize winner will get 24 days of a
house-cleaning service. The Ester-C 24/7 Mom Contest Prizes are
designed to give a well-deserved break to the ones who need it
most…moms. Vote for your favorite essay or video and you might
see your Ester-C 24/7 Mom be crowned the winner.

Ester-C is the #1 pharmacist recommended brand of Vitamin C**,
providing advanced, active immune support.* Ester-C’s patented
formula is non-acidic and gentle on the digestive system.* It’s
available in coated tablets and as delicious chewable Gummies.
Ester-C is a great supplement for anyone who is on the go 24/7,
especially today’s modern, multitasking mothers.

To “Mom-i-nate” your Ester-C 24/7 Mom or to vote, visit www.ester-c.com. Voters will
also be entered to win.  One voter each day will be chosen at
random to win an Ester-C reusable shopping bag. The top 5 vote
recipients will also get a valuable Ester-C Gift basket. Contest
starts February 1, 2011 and ends April 13, 2011. The Grand Prize
Winner will be announced on Mother’s Day.

For more information, official contest rules, to vote or to
“Mom-i-nate” someone special, visit

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