NEW YORK, July 19, 2011 /PRNewswire/ — Cookstr, the world’s #1
collection of cookbook recipes available online, today launches its
first original offering of curated recipe content exclusively on
Apple’s iBookstore. Created as a model for Cookstr’s collaboration
with book publishers, the company’s iBookstore offering includes
curated sets of 10 recipes ($0.99), 50 recipes ($3.99) and 250
recipes ($9.99) that invite readers to choose between whole books
or shorter form sets and chapters, to build their own a la
carte cookbook and recipe libraries.
Cookstr is honored to present award-winning chef and cookbook
author Rozanne Gold’s The 1-2-3 Collection as its
premier offering. The 1-2-3 Collection is now
available at www.itunes.com/rozannegold
for purchase and download on Apple’s iBookstore, available via the
free iBooks App for iPad, iPhone and iPod touch, or at www.itunes.com/ibookstore.
Fifteen years ago, Gold started a revolution around the idea of
simplicity in cooking. Today, her dynamic three-ingredient recipes
are breaking new ground in a format designed for in-kitchen use.
Each recipe is 140 words or less and can be viewed on a single
screen, with mouthwatering images and brand new notes by Gold that
flow beautifully on the iPad’s stunning display. Gold’s The
1-2-3 Collection is also the first digital cookbook to
incorporate Cookstr’s proprietary search standards and technology,
currently used by a growing number of America’s leading media,
consumer and healthcare brands.
“We believe this platform has the potential to benefit
publishers and home cooks alike,” said Cookstr CEO Art Chang. “We
are using technology to enable publishers to sell a wide variety of
books and booklets created from the best recipes in their catalogs
and upcoming books. Cookstr believes you can maintain the highest