The first-ever LuMobile cross-country tour will bring the Yokneam, Israel-based company’s flagship products to practitioners in 20 U.S. cities via an outdoor trade show exhibit. The tour will kick off in Chicago and make its way to New York, Los Angeles, Miami, Detroit, San Francisco and and other cities from September 28, 2020 through April 2021.
The traveling show will display Lumenis’ aesthetics, surgical and ophthalmic devices, with live demonstrations, hands-on experiences, “fun red carpet events, ribbon-cutting ceremonies, food trucks and more,” the company said in a news release.
“When all educational meetings and trade shows came to a halt this year, we started thinking of new ways to safely bring physicians together in a professional venue to continue to advance education, patient care and new breakthroughs in medical technology,” said Brad Oliver, Lumenis’ regional president for the Americas. “By providing an outdoor, social-distanced trade show environment, we are providing a safe setting to continue to advance education on recent medical innovations. Attendees can enjoy themselves, while safely learning about new break throughs in medical technologies. It’s important we continue to advance medicine and share ideas collectively, especially during these challenging times. We believe our mobile, outdoor trade show creates that environment. I look forward to greeting our customers, friends, and colleagues with smiles, masks and elbow handshakes.”