How to rethink your medical device company
In the medtech market, startups have to be flexible; the startup pivot is crucial. “Companies have to morph as they go,” said Maria Palasis, CEO of bioresorbable drug delivery system company 480 Biomedical.
Palasis explained that startups, and even mature companies should expect to shift their technology in one way or another through the course of getting a product to market. It might mean changing focus to address an unmet need in a different disease state or alter the technology to more effectively impact the disease. The process is expected and built into lean startup models.
And here are more articles with DeviceTalks Boston speakers:
Is there a digital health solution for treating pain? (Frank McGillin, NeuroMetrix’s chief commercial officer)
Want to sell your medtech startup? Be one of these three things (Peter Stebbins, Johnson & Johnson Innovation)
Did Congress just kill medical device innovation? (Vascular Science’s Mike Drues)