SALT LAKE CITY, March 3, 2011 /PRNewswire/ — Dynatronics
Corporation (Nasdaq:
DYNT) announces the signing of a contract with FirstChoice
Cooperative, a group purchasing organization (GPO) headquartered in
Tyler, Texas.  FirstChoice has a network of more than 20,000
members nationwide.  The three-year agreement with FirstChoice
is effective March 1, 2011.

This represents the third GPO contract signed in the past two
months with the three GPO’s representing cumulatively 140,000
members.  

“The addition of these three GPO contracts provides an
opportunity for significant incremental business to the company
over the next twelve months and beyond,” stated Kelvyn H. Cullimore
Jr., chairman and president of Dynatronics.  “We are anxious
to begin working with these potential new customers and introducing
them to the Dynatronics brand of products.”

GPOs represent the single largest share of purchasing power of
the physical medicine market.

“These GPO members now have access to Dynatronics’ premier line
of equipment and supplies,” said Larry K. Beardall, executive vice
president of business development, sales and marketing.
 “Based on the current interest level, we believe the
conversion rate of GPO clinics to our brand will be better than
originally anticipated.”

“Opportunities for growth at Dynatronics have never been
greater,” added Cullimore.  “Breaking into the GPO market has
been a major accomplishment that we expect will enable us to
increase our market share significantly. We anticipate that this
and other important developments at the company will also have a
positive impact on shareholder value, particularly in conjunction
with our recently announced $1 million stock buy-back program.”

Dynatronics manufactures, markets and distributes
advanced-technology medical devices, orthopedic soft goods and
supplies, t

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