Ethicon Endo-Surgery to Showcase Broadest Spectrum of Innovative Bariatric Surgical Options, Physician Best Practices and Mobile/Web-Based After-Care Patient Programs at ASMBS

CINCINNATI, June 10, 2011 /PRNewswire/ — To address the need
for more efficient and cost-effective bariatric surgical options to
treat a variety of patient needs, Ethicon Endo-Surgery (EES), a
global leader in surgical innovations, will showcase the broadest
spectrum of bariatric surgical solutions and innovative
technologies during the American Society for Metabolic and
Bariatric Surgery (ASMBS) 28th Annual Meeting at the Gaylord Hotel
and Convention Center in Orlando, Florida, June 12-17, 2011.
 EES will also highlight the latest metabolic research and a
new mobile and web-based post-operation patient care support tool,
and provide access to physician best practices.

The ASMBS meeting is the largest annual gathering of bariatric
medical professionals, attracting surgeons and others from around
the world.  EES is the only company that supports all three of
the primary bariatric surgeries — gastric banding, gastric
bypass, and sleeve gastrectomy — both in the operating room
and beyond.  

“In the last year alone we have seen great strides in the
healthcare community’s understanding and acceptance of the role of
bariatric surgery in treating weight-related comorbidities,
including type 2 diabetes,” said Chuck Austin, worldwide president,
Ethicon Endo-Surgery.  “EES is committed to working with
healthcare professionals, payers and patients to advance that
understanding and lay the groundwork for the next generation of
better, more efficient and cost-effective surgical solutions that
will help deliver improved outcomes and reduce the burden of
obesity and related diseases.”

Early Learnings Shared on Metabolic Research

One example of that approach is the Metabolic Applied Research
Strategy (MARS) project, a collaboration with thought-leading
surgeons, researchers and endocrinologists, including experts at
the Metabolic Diseases Institute at the University of Cincinnati
and the GI Metabolism Laborator

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