WATERTOWN, Mass., Jan. 10, 2011 /PRNewswire/ — Drawing
attention to its TemporalScanner™ Temporal Artery Thermometer
during flu season, Exergen® Corporation is sponsoring
“game-time temperature” for national radio broadcasts of NFL games
and the upcoming College Bowl football games.
The “Exergen Game Time Temperature” promotion is the only one of
its kind in the industry, sponsored Sunday Night Football and
Monday Night Football regular season games, College Bowl games, and
will include all NFL playoff games and the Super Bowl.
“Our innovative technology is revolutionizing the way the world
takes temperatures and we’re proud to share that message with
millions of Americans,” said Exergen Corporation founder and CEO
Francesco Pompei, Ph.D. “With weather conditions and air
temperatures often an influential factor on game days, our
sponsorship fits in well with the game broadcasts. Fans will
appreciate hearing about a fast, accurate way to detect fever
readings — especially if a family member catches the flu
during football season.”
The sponsorship was very successful during this past season’s
MLB playoffs and the World Series. The TemporalScanner promotion
was featured during the historic no-hitter thrown by the
Philadelphia Phillies’ Roy Halladay who was only the second pitcher
in post season play to accomplish the feat and the first since
1956.
The current ad campaign coincides with flu season and features
Exergen’s TemporalScanner infrared temporal artery thermometer, the
#1 retail thermometer brand on the market and the #1 choice of
pediatricians, due to its superior accuracy and gentle
non-invasiveness. Exergen is reminding consumers that the
infrared TemporalScanner thermometer is an essential tool for
identifying fever, the most important symptom of the flu.
Exergen markets two models of the TemporalScanner thermometer: a
professional version for doctors’ offices and hospitals, and a
consumer
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