EZbra Advanced Wound Care ltd., developer of a patented disposable and sterile post-surgical breast dressing that provides an advanced solution for the diverse post-op requirements of all breast procedures, recently announced its official entry into the U.S. market. The company made its debut at the Aston Baker Cutting Edge Aesthetic Surgery Symposium, held in New York.
Every year, more than 13 million breast procedures are performed worldwide, for either medical or aesthetic reasons, and yet, there is no standard of care for post-op breast dressings.
EZbra is a proprietary sterile disposable all-in-one advanced breast dressing, offering a state-of-the-art solution to address the challenges that arise following all breast procedures (aesthetic, biopsy, lumpectomy, mastectomy, and reconstruction), helping surgeons, both in the U.S. and worldwide, address patient discomfort as well as save time in the OR. Additionally, the disposable and sterile qualities of EZbra may help decrease the risk of infection during recovery.
“We are proud to bring our product to the U.S. market and to introduce our solution to surgeons and their HCP staff to provide patients with a tailored, sterile, and disposable breast dressing option,” says Efrat Roman, breast cancer survivor and EZbra CEO. “Our goal is to offer a quality post-operative option, while providing patients with the independence, dignity and self-esteem they deserve during recovery.”
Recently, EZbra Advanced Wound Care ltd. has welcomed internationally renowned plastic surgeon Dr. Sherrell J. Aston to the company. Aston will serve on the EZbra board, providing medical counsel as they work towards achieving their goal of establishing a standard of care for post-operative breast dressings.
“EZbra is a great new innovative post surgical bra that adapts to the anatomy of each individual following their breast procedure,” said Aston. “It was designed by a patient after her mastectomy when she realized there were no personalized and disposable bras available. The availability of a wound care solution that addresses the various needs and challenges associated with all breast procedures represents a significant development for post-op breast recovery.”