TORONTO–(BUSINESS WIRE)–Millennium Research
Group (MRG), the global authority on medical technology market intelligence,
announced today that it will be marketing the Manhattan Research product
Digital MedTech Physician™, the first data-intense study of how physicians use
digital channels to learn about and interact with manufacturers of medical
devices. Digital MedTech Physician™ is essential for marketers of medtech
devices in devising effective digital promotions and services for their
products.
The study reveals and quantifies how fast physicians have
moved to integrate digital information into their daily routines. While
traditional sources such as personal contacts, journals and conferences remain
significant information sources, physicians rely increasingly on online product
demos, videos and promotional programs to get medtech product information during
their workday. Medtech marketers who do not effectively use these channels will
find themselves losing market share.
Among the most interesting findings of the study:
Even busy physicians are online during the workday. More
than four in five physicians use the Internet during the workday for
professional purposes, including access via mobile devices.
They use online videos to learn about medical devices.
Sixty-eight percent have watched an online video to learn about a medical
device and many would use online training sessions from medical device
companies.
Even if they wont talk to a sales rep, theyll listen to
marketers online. Half will participate in online promotional programs from
medical device companies whose reps they dont see in person.
“Our job at MRG is providing full service and support to
companies who market and sell medical devices,” said MRG Vice President Ken
McLaren. “This new product fits in perfectly with what we have to offer. Many
medtech marketers arent aware of the extent to which physicians now get
information about medical devices online and through other digital channels.
Like other products we offer, Digital MedTech Physician™ is distinguished by
the depth and accuracy of its data. Manhattan Research has done all medtech
marketers a great service by putting this information together.”
The study surveyed 824 practicing physicians in the United States.
It offers data in aggregate or broken out by specific specialty for cardiac
surgeons, interventional cardiologists, spine surgeons, neurosurgeons,
orthopedic surgeons, plastic surgeons, OB/GYN surgeons, general surgeons,
electrophysiologists and interventional radiologists.
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources Group company (www.DecisionResourcesInc.com), is the global authority on
medical technology market intelligence and the leading provider of strategic
information to the healthcare sector. The company provides specialized industry
expertise through multiclient market research, ongoing Marketrack™ projects,
customer loyalty tracking, facility-level procedure forecasting, and customized
solutions.
About Manhattan Research
Manhattan Research (www.manhattanresearch.com), a Decision Resources Group
company, conducts annual research studies covering eHealth trends among
healthcare professionals and consumers in the Americas,
Europe, and Asia. Broad research can be
segmented by target specialist and therapeutic audiences.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers
best-in-class, high-value information, and insights on important sectors of the
healthcare industry. Clients rely on this analysis and data to make informed
decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.
