Medical Design and Outsourcing

  • Home
  • Medical Device Business
    • Mergers & Acquisitions
    • Financial
    • Regulatory
  • Applications
    • Cardiovascular
    • Devices
    • Imaging
    • Implantables
    • Medical Equipment
    • Orthopedic
    • Surgical
  • Technologies
    • Supplies and Components Index
    • Contract Manufacturing
    • Components
    • Electronics
    • Extrusions
    • Materials
    • Motion Control
    • Prototyping
    • Pumps
    • Tubing
  • MedTech Resources
    • Medtech Events in 2025
    • The 2024 Medtech Big 100
    • Medical Device Handbook
    • MedTech 100 Index
    • Subscribe to Print Magazine
    • DeviceTalks
    • Digital Editions
    • eBooks
    • Educational Assets
    • Manufacturer Search
    • Podcasts
    • Print Subscription
    • Webinars / Digital Events
    • Whitepapers
    • Voices
    • Views
    • Video
  • 2025 Leadership
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2021 Winners
  • Women in Medtech
  • Advertise
  • Subscribe

MDHearingAid FIT debuts first ‘Ear Wear’ for active adults

August 28, 2015 By MDO Editor

If you’ve burned out your ears with earbuds, headphones or decades of other audio abuse but aren’t ready for your grandmother’s hearing aids, not to worry! The new MDHearingAid FIT gets you back in the game with a tiny, FDA-registered, one-size-fits-most solution that doesn’t block your ear canal like old-fashioned in-the-ear hearing aids. The FIT feels so natural you’ll forget you’re wearing it, and the cost is slashed from $2,000 to $500 per ear by selling online with no custom molds or multiple fitting appointments required.

“People in their 50s and 60s resist hearing aids, even if they are suffering from hearing loss. One reason is the high cost, which isn’t covered by most insurance policies. Another reason is that they don’t want a cumbersome, conspicuous device that will cramp their style,” said Dr. Sreek Cherukuri, the ear, nose and throat physician who developed the FIT. “We designed the FIT to increase affordability and acceptance, making it look more like wearable technology that lessens the reluctance to get hearing help.”

Barely larger than a dime, the FIT features a patented in-the-ear design that fits comfortably in the outer bowl of the ear – rather than extending into the canal itself.

Barely larger than a dime, the FIT features a patented in-the-ear design that fits comfortably in the outer bowl of the ear – rather than extending into the canal itself – to allow natural air movement for greater comfort and a better connection with the surrounding environment. This exclusive open fit design also avoids excessive muffling of incoming sound, helping ease the adjustment for new users with mild to moderately severe hearing loss. It also slips into the ear as easily as an earbud and has no telltale behind-the-ear wires or tubes.

A high-powered digital processor utilizes technologies found in hearing aids costing thousands of dollars more to accurately reproduce the range of sounds associated with the human voice and other everyday listening needs. This also prevents over-amplification of background sounds and minimizes the “whistling” that plagues many hearing aid users. Other features include:

  • Volume controls typically found only on very expensive hearing aids
  • Four program options – available with the touch of a button – for different listening environments ranging from TV watching to noisy situations like parties and restaurants
  • Free one-on-one support from dedicated hearing aid specialists and audiologists
  • A 45-day risk free trial with a money back guarantee

The FIT is the latest in a series of MDHearingAid products developed by Dr. Cherukuri to help patients who cannot afford conventional hearing aids. Working with a team of audiologists, he analyzed thousands of patient audiograms to determine the most common forms of hearing loss, and then developed hearing aids to meet those needs. He elected to sell them directly to the consumer to keep costs low by avoiding custom fittings and associated upcharges by hearing aid dispensers.

The company has sold more than 150,000 hearing aids since 2009, received consistent five-star ratings from users, and has been the subject of medical studies that verify the effectiveness of its products. The FIT is its most advanced device to date.

MDHearingAid
www.mdhearingaid.com

Related Articles Read More >

An illustration of Embolization Inc.'s Nitinol Enhanced Device (NED).
This nitinol vascular embolization device has another shape memory material up its sleeve
A photo of nitinol, a nickel-titanium alloy used for medical devices such as stents, heart valves, catheters and orthopedics.
What is nitinol and where is it used?
July 2025 edition: The Surgical Robotics issue, featuring Capstan Medical, J&J and Zimmer Biomet
A photo of Capstan Medical's mitral valve implant, which uses nitinol.
Capstan Medical’s R&D head discusses the heart valve and robotics startup’s tech, engineering challenges and solutions, advice for others in medtech and how to join his team
“mdo
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest medical device business news, application and technology trends.

DeviceTalks Weekly

See More >

MDO Digital Edition

Digital Edition

Subscribe to Medical Design & Outsourcing. Bookmark, share and interact with the leading medical design engineering magazine today.

MEDTECH 100 INDEX

Medtech 100 logo
Market Summary > Current Price
The MedTech 100 is a financial index calculated using the BIG100 companies covered in Medical Design and Outsourcing.
DeviceTalks

DeviceTalks is a conversation among medical technology leaders. It's events, podcasts, webinars and one-on-one exchanges of ideas & insights.

DeviceTalks

New MedTech Resource

Medical Tubing

MassDevice

Mass Device

The Medical Device Business Journal. MassDevice is the leading medical device news business journal telling the stories of the devices that save lives.

Visit Website
MDO ad
Medical Design and Outsourcing
  • MassDevice
  • DeviceTalks
  • MedTech100 Index
  • Medical Tubing + Extrusion
  • Medical Design Sourcing
  • Drug Delivery Business News
  • Drug Discovery & Development
  • Pharmaceutical Processing World
  • R&D World
  • About Us/Contact
  • Advertise With Us
  • Subscribe to Print Magazine
  • Subscribe to our E-Newsletter
  • Listen to our Weekly Podcasts
  • Join our DeviceTalks Tuesdays Discussion

Copyright © 2025 WTWH Media, LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media LLC. Site Map | Privacy Policy | RSS

Search Medical Design & Outsourcing

  • Home
  • Medical Device Business
    • Mergers & Acquisitions
    • Financial
    • Regulatory
  • Applications
    • Cardiovascular
    • Devices
    • Imaging
    • Implantables
    • Medical Equipment
    • Orthopedic
    • Surgical
  • Technologies
    • Supplies and Components Index
    • Contract Manufacturing
    • Components
    • Electronics
    • Extrusions
    • Materials
    • Motion Control
    • Prototyping
    • Pumps
    • Tubing
  • MedTech Resources
    • Medtech Events in 2025
    • The 2024 Medtech Big 100
    • Medical Device Handbook
    • MedTech 100 Index
    • Subscribe to Print Magazine
    • DeviceTalks
    • Digital Editions
    • eBooks
    • Educational Assets
    • Manufacturer Search
    • Podcasts
    • Print Subscription
    • Webinars / Digital Events
    • Whitepapers
    • Voices
    • Views
    • Video
  • 2025 Leadership
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2021 Winners
  • Women in Medtech
  • Advertise
  • Subscribe