Flex, a leading Sketch-to-Scale solutions provider that designs and builds intelligent products for a connected world, has partnered with MAS Holdings, a technology apparel design-to-delivery solutions provider, to develop revolutionary new wearable technologies that accelerate and integrate the Intelligence of Things into clothing and enable more natural, intuitive interactions between people and technology.
The two companies will preview the new technology they have collaborated on for integration with clothing at the WT | Wearable Technologies Conference at Fort Mason Center in San Francisco, July 12-13.
In addition to working together and with an ecosystem of independent third-party collaborators, the Flex and MAS partnership focuses on:
- Developing new technologies: Collaborating on development of next-generation wearables and smart clothing, optimized through key innovations in technology, textiles and fabrics.
- Bringing new products to market: Collaborating on Sketch-to-Scale product development, beginning at the design stages, to provide apparel brands with a simplified development process for integration of next generation wearable technology.
- Streamlining processes: Improving supply chain efficiency for streamlined production, procurement and distribution.
Lumo Run is an example of ‘smart clothing’ that combines fashion, technology and function, with the potential to be ‘every athlete’s portable running coach.’ The pending launch marks a collaborative initiative by Lumo Bodytech, MAS and Flex. The technology, based on sports biomechanics research on distance running done at Loughborough University in the UK, has already resulted in new knowledge about running technique, identifying key characteristics for ideal running form.