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Greatbatch rebrands as Integer Holdings

July 5, 2016 By Fink Densford

Integer Holdings, GreatbatchGreatbatch (NYSE:GB) said late last month it is rebranding to Integer Holdings Corporation, with the name change going into effect July 1.

The rebranding included a shift of its common stock on the New York Stock Exchange, which will now trade under the ticker symbol “ITGR”, the company said.

“The distinctive Integer brand represents a substantially more comprehensive product and service portfolio, combining the expertise and innovation of our legacy Greatbatch and Lake Region Medical brands to deliver holistic, high-quality and value-driven solutions,” CEO Thomas Hook said in prepared remarks.

The rebranding to Integer will be introduced as part of the company’s offerings over a phased basis over the next several months, the company said, and it will retain Greatbatch Medical, Lake Region Medical and Electrochem as customer-facing brands.

“Integer also recognizes the critical elements—from Associates to technologies—that have been united to form a single, complete offering, reflecting our position as the largest medical device outsource manufacturer in the world,” CEO Hook said in a press release.

The branding shift will not affect the corporate structure, the company said, and will not affect the vailidity of transferability of any currently outstanding stock certificates.

“I believe these gentlemen would be incredibly proud of how their respective companies have evolved over the decades, and recognize them as remaining true to the values and purpose they instilled in each. Their vision will carry on through Integer, becoming even more powerful with each passing year,” CEO Hook said in a prepared statement.

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