FORT WORTH, Texas, Feb. 23, 2011 /PRNewswire/ — Healthpoint
today announced the launch of a new corporate identity featuring a
new company name, Healthpoint Biotherapeutics, along with an
updated brandmark and corporate tagline, “The Science of
Healing™”. Together, the new corporate identity is designed
to communicate the company’s commitment to scientific innovations
in tissue repair and healing that will ultimately contribute to
improved outcomes and quality of life for the patients it
serves.
“For two decades, Healthpoint has been a trusted name in the
wound care community,” said Travis Baugh, President and Chief
Operating Officer of Healthpoint Biotherapeutics. “We sought to
acknowledge this heritage while updating our identity to better
reflect our future direction where an increasing understanding of
wound biology is driving the development of new biopharmaceuticals
designed to stimulate the body’s own regenerative processes to
close and heal wounds more efficiently and more rapidly.”
Healthpoint Biotherapeutics’ diversified product portfolio
currently serves large and growing markets that continue to expand
given current demographic and epidemiological trends. The company
is well positioned to benefit from this market growth with its
specialized sales force, strong performance of best-in-class
products, award winning educational resources and future prospects
borne of a strategically directed pipeline.
About Chronic Wounds and BurnsMost wounds proceed toward
healing in a timely, organized manner; however, for many wounds the
healing process is slowed, less well organized and may even come to
a halt altogether, leading to a chronic wound (one that appears
stuck in a prolonged, non-healing, inflammatory state). Chronic
wounds are often derivative of another illness or condition such as
diabetes, obesity, peripheral vascular disease and immobility.
These wounds–including diabetic, venous, arterial and
pressure ulcers–
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