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Hospital execs seek medtech’s help with ongoing pandemic challenges

March 22, 2021 By Nancy Crotti

MedExec WomenMedExecWomen will sponsor a forum on the challenges COVID-19 will pose to hospitals in 2021 and 2022 and how medtech can help.

Scheduled for 4-6 p.m. Eastern time on Tuesday, March 30, the virtual meeting will feature a panel of healthcare executives including Ballad Health CEO Alan Levine and West Virginia University Medicine Children’s Hospital COO Amy L. Bush.

Panelists will discuss the challenges they’re experiencing and the impact on their healthcare organization’s strategy in 2021 and 2022. Then the attendees — executive-level women in the medical device industry —  will break into guided discussion groups to consider those challenges and identify opportunities to help.

“We’ve been forced to simultaneously respond to the pandemic while continuing to lean into our goals. The pandemic cannot be an excuse to move backward. Instead, we’ve leaned in pretty heavily,” Levine said in a news release. “The bottom line is, it is too easy to let headwinds brought by the pandemic become an excuse for poor performance, and I think institutions that do this will face major credibility challenges going forward.”

“Throughout the COVID-19 pandemic, we have remained steadfast in our core strategies… to achieve superior system performance, to be an exceptional place to work and practice, to be a catalyst to better health and to lower the cost of care,” added Bush. “We continually look for ways to bring value to those we care for, this includes our partnership with industry and cutting-edge technology.”

The forum will include networking time, the panel, discussion groups and then the whole group will reconvene to learn the top three opportunities each group uncovered. Event registration is $79 and is available here.

“This meeting will allow our female execs to work together virtually on building strategic direction for their companies,” said Maria Shepherd, president of Medi-Vantage and a founder of MedExecWomen.

This is the first of a two-part series on the Four Ps of MedTech: Physicians, Providers, Payers and Patients.  Part 2 will be held June 22. In that forum, financial analysts will discuss the key opportunities for the medical device industry that were developed in the March 30 forum.

The meeting is sponsored by Boston Scientific, Johnson & Johnson, Medtronic, Boston Consulting Group, Bank of America, Latham & Watkins, Insulet, ZS Associates, Halloran, Medi-Vantage and Kathleen Rowe Associates.

 

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