Osso VR is expanding its virtual reality offerings to support medical device sales rep training, the company recently announced.
The startup has partnered with Medical Sales College, a licensed and regulated college for medical device sales education.
Knowledge gaps in an OR can lead to increased complication rates. This is particularly true as new, more complex technologies come into the market.
“Success in the OR starts with education for both the surgeons and sales reps,” Justin Barad, CEO of Osso VR said. Osso VR is an immersive 360-degree simulation of medical device surgical training software. It is designed to shorten the knowledge gap between training and performing surgery, giving surgeons more realistic experience and increasing patient safety.
Device sales reps are often on the leading edge of technology and can have a direct influence on surgical outcomes. That’s why Osso VR, is betting that sales teams will benefit from virtual reality technology.
“Many people don’t realize how crucial the medical sales rep’s role is during a surgery,” said Jim Rogers, CEO at Medical Sales College. “They are in the OR helping guide the surgeon from start to finish, so it is very important they get practice in that environment.”
With the implementation of Osso VR’s technology at the school, reps get an edge in this competitive industry and an opportunity for hands-on practice more than the average rep in training. The result is that medical device sales are leading innovation in this emerging technology.
Osso VR has always offered the ability to create training modules on behalf of medical device companies. It can load CAD files into the VR platform to ensure the dimensions of the device are exact, and then design the software of the training. Osso VR’s team then taps into a base of practicing clinicians to create an accurate simulation experience.
As device sales reps become more advanced in this type of training, they will be able to provide more knowledge and value to the surgical experience as well as a familiarity with cutting-edge virtual reality technology, Barad explained.