NEWS RELEASE
Salt Lake City, Utah — Icovy Marketing, a MedTech-focused growth and commercialization partner, will participate in DeviceTalks Boston, the premier East Coast event for medical device leaders, taking place April 30–May 1, 2025, at the Boston Convention and Exhibition Center.
Icovy’s team will be available onsite to connect with device innovators, offering insight into how high-growth MedTech companies are shifting away from traditional marketing tactics—and embracing strategic, performance-driven approaches that support product launches, drive adoption, and accelerate pipeline growth.
“We’ve seen a significant shift in MedTech marketing, from emphasizing technical features to telling meaningful stories about how innovations improve lives,” said Makae Wright, Growth Manager at Icovy Marketing. “It’s exciting to help our clients bring these narratives to life in ways that drive both emotional connection and commercial success. The brands embracing this shift are setting a new standard for engagement and they’ll define what the MedTech landscape looks like in the second half of the decade.”
DeviceTalks Boston draws over 1,600 professionals across engineering, product development, and commercialization—including leadership from companies like Medtronic, BD, Boston Scientific, Baxter, Intuitive, Zimmer Biomet, and others—creating a high-value environment for knowledge sharing and strategic collaboration.
To learn more, visit www.icovy.com or contact Makae Wright at makae.wright@icovy.com.
About Icovy Marketing
Icovy Marketing is a specialized MedTech marketing agency helping device companies bring innovations to market and scale successfully in regulated environments. From product positioning and go-to-market strategy to creative execution and performance marketing, Icovy provides the end-to-end support growing device brands need to build visibility, gain adoption, and drive measurable growth.
The opinions expressed in this news release are the author’s only and do not necessarily reflect those of Medical Design & Outsourcing or its employees.
