IRVINE, Calif., July 12, 2011 /PRNewswire/ — Ignite Health, an
inVentiv Health company, and a new breed of healthcare agency
combining best-in-class branding with first-in-class digital
innovation, recently hired Brian Lefkowitz as Chief Creative
Officer. Lefkowitz will be responsible for leading all creative
efforts as well as building a unified creative structure for the
agency’s East and West coast offices.
“Brian adds an enormous depth of creative experience to our
team,” said Matt Brown, president of Ignite Health. “As one of the
top creative talents in the industry, with a unique mix of skills
and creative leadership credentials, Brian brings both big-idea
thinking and a deep knowledge of the digital arena. We’re thrilled
to have him with us and look forward to the value his new role
provides to our current and future clients.”
Lefkowitz has more than 17 years of advertising and marketing
experience, most recently serving as Senior Vice President,
Creative Director at Digitas Health, for clients like Pfizer,
Novartis, Medimunne and Sanofi. Prior to Digitas Health, Lefkowitz
led creative efforts on the American Express, Nike, Delta and
Converse accounts as Vice President, Group Creative Director at
Digitas, and also spent 13 years at Grey Worldwide, most recently
in the role of Vice President, Creative Director.
In addition to his vast healthcare and consumer experience,
Lefkowitz’s career has been filled with award-winning creative.
Lefkowitz has won Addy’s, Effie’s, London International Awards,
AdWeek awards, Ad Age Awards, MM&M Awards, as well as Mobius
and One Show mentions. In his most recent role at Digitas Health,
Lefkowitz won numerous honors including awards for the Med Ad News
2011 Best Patient Interactive Campaign and the 2011 Best Consumer
Campaign.
About Ignite Health
Headquartered in Irvine, California, Ignite Health is a new
breed of healthcare advertising agency with a fresh approach
to
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