SAO PAULO and NEW BRUNSWICK, N.J., July 7, 2011 /PRNewswire/ —
Johnson & Johnson (NYSE:
JNJ) today announced that the company has entered into an
agreement to become a global sponsor of the 2014 FIFA World Cup
Brazil™, becoming the eighth and final FIFA World Cup™
Sponsor.
With this sponsorship, Johnson & Johnson will be the
exclusive and Official Healthcare Sponsor, with the ability to
activate across their Consumer, Medical Devices & Diagnostics
and Pharmaceutical businesses. Johnson & Johnson will
receive exclusive global marketing rights related to the FIFA
Confederations Cup Brazil 2013 and 2014 FIFA World Cup™.
“The FIFA World Cup™ unites people of all cultures, ages
and socioeconomic levels like no other event, and we’re excited to
tap into this passion and reach to further impact health and
wellness around the world,” said Brian Perkins, Corporate Vice
President, Corporate Affairs, Johnson & Johnson. “Through this
sponsorship, the company will be able to reach new professionals
and consumers and deepen our commitment and connection to the
people and communities we serve.”
Through its engagement with the FIFA World Cup™, Johnson
& Johnson will provide access to its broad range of products
and services – including vision, oral, sun, skin and wound
care products – and encourage healthier lifestyles for
football fans around the world.
“Having a global, broadly based and trusted company like Johnson
& Johnson as a FIFA World Cup™ Sponsor is a great asset
for FIFA and we are honoured to welcome them on board,” said
Thierry Weil, FIFA Marketing Director. “We look forward to working
closely with Johnson & Johnson on our shared mission of making
the 2014 World Cup an exciting and memorable event.”
“Johnson & Johnson has a longstanding history of serving the
p
‘/>”/>
SOURCE
