PALO ALTO, Calif., April 26, 2011 /PRNewswire/ — LATEST Medical
today launched the first ever Web site that gives cancer patients
personalized information about new treatment advances. The
site, LATESTBreastCancer.com, empowers breast cancer patients to
participate in treatment decisions by giving them information of
unprecedented relevance to their diagnosis.
According to Scott Cole, the company’s Founder and President,
“The site is designed to help breast cancer patients quickly
generate insightful and timely questions for their medical team.”
He continued, “Regulatory, financial and other barriers can
slow patient access to new treatment approaches. So patients
need to do their homework and ask good questions. As cancer
treatment becomes more personalized in the coming years, being well
informed will become even more important.”
On LATESTBreastCancer.com, patients create a medical profile
based on their diagnosis. The profile is used to identify
relevant treatment options along the treatment continuum, from
imaging technologies to diagnostic tests, procedures,
chemotherapeutics, drugs, and complementary therapies. The
site also identifies the recent news stories and medical journal
articles that are most relevant to a patient’s situation.
To deliver this level of personalized information,
LATESTBreastCancer relies on an expert staff that reviews and
indexes existing Web content daily, and reorganizes it so that it
can be readily searched. In essence, the company tracks the
field of breast cancer care comprehensively so that newly diagnosed
patients don’t have to. General information is free on the
site, while personalized information is available to patients for a
$35 annual subscription.
Cole continued, “Current Web solutions don’t give patients easy
access to personally relevant treatment information. Authored
content on e-health sites is generic and can quickly become
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