As the South African National Conventions Bureau, we are passionate about our country. But promoting South Africa as an ideal business destination is the easy part. What we really want to show the world is that when it comes to business travel, South Africa is much more than simply an ideal.

South Africa is a nation at the forefront of cutting-edge medical procedures. The country’s history of excellence and innovation in healthcare makes it a serious contender in the health tourism industry, one of the fastest-growing tourism trends. Not only are people coming from afar for medical forums but they are also seeing South Africa as the ideal place to recoup and recover after medical procedures due to the country’s modern medical procedures and affordable post-surgery tours and packages.

South Africa also has the largest pharmaceuticals market in Africa, valued at over USD3.2billion in revenue. The country also has a population with a high genetic diversity, which makes it a particularly advantageous location for life sciences research and application in the long term.

With all this in mind, the fact remains that South Africa is the ideal destination for medical conferences, meetings and symposiums due to its meaningful medical history and significant contributions to the field. With eight established and renowned medical schools, each under the support of public universities; it is no wonder then that South Africa is considered a world leader in medical practices and methods.

South Africa National Convention Bureau

The South Africa National Convention Bureau (SANCB) is a ‘one-stop solution’ for independent information and assistance, giving neutral advice on all aspects of hosting and organising any business event in South Africa. You can fi nd decent conference venues, convention centres, hotels and bed and breakfasts anywhere in the world. In South Africa, we have plenty of that, too. But if you’re looking for a destination where you can be inspired by the people, sights, sounds and unrivalled tenacity that has seen so many thrive all over the world, South Africa is everything you’re looking for and more.