NEW YORK, May 9, 2011 /PRNewswire/ — With a corporate mission
of saving 100,000 more lives each year, Varian Medical Systems
(NYSE:
VAR), the world’s leading manufacturer of medical devices and
software for treating cancer and other medical conditions, seeks to
raise its profile and expand its corporate branding efforts by
tapping advertising agency DeVito/Verdi to create a multi-media
marketing campaign.
The assignment will be handled by the New York City-based
agency’s San Diego office, D/V West. D/V West will be tasked
with developing a wide range of tactics designed to highlight
Varian’s expertise and innovation to consumers and the healthcare
community.
Headquartered in Palo Alto, CA., Varian supplies hardware and
informatics software for managing comprehensive cancer clinics,
radiotherapy centers and medical oncology practices. Its
medical devices and software are used for treating cancer and other
medical conditions with radiotherapy, radiosurgery, proton therapy
and brachytherapy.
Few ad agencies have excelled in the healthcare area quite like
DeVito/Verdi the past few years. The agency has reaped
countless awards and accolades for its emotional and powerful
campaigns for Mount Sinai Medical Center, Abington Memorial
Hospital, North Shore/LIJ Hospital Group and Massachusetts General
Hospital.
“Varian represents the gold standard in terms of its innovative
technology for the treatment of cancer, and it’s vital that more
doctors, technicians, facilities, and even consumers, be made aware
of the life-saving systems and software the company creates,” said
Alan Brown, managing director, D/V West. “We certainly
understand their objective and are sensitive to their mission.
Our hospital and healthcare experience will serve us well
with this assignment.”
Billings for the assignment were not disclosed.
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