2. Underpromise and overdeliver.
MTD Micro Molding doesn’t make promises it can’t keep. Its president, Dennis Tully, thinks that’s because of a lesson that his dad was big on when he was president.
“It’s OK to underpromise and overdeliver, but certainly not the other way around,” Tully said.
Tully also said that MTD Micro Molding tends to be “conservative” when it signs on to different projects.
“At the end of the day, our customers wind up having an enjoyable experience rather than the other way around. When you overpromise and underdeliver, you may never get another opportunity,” Tully said. “If you underpromise and overdeliver, nobody ever cares that you didn’t do what you said you were going to do. But that’s in a positive direction, not a negative.”