3. Convey the company’s missions and values to everyone.
Three generations have run Cleveland-based Criterion for the last 60 years. One of the lessons Tanya DiSalvo has learned through the last two generations is to always be able to convey what the company’s missions and values are to customers and employees.
“What’s really important is being able to communicate the company’s why,” DiSalvo said.
As the company continues to grow and add more people and capabilities, it is important to make sure that everyone in the company is aware of the mission.
“The more people we add to the mix, the more conscious we need to be about making sure we pass along company missions and values,” DiSalvo said.