DALLAS, July 20, 2010 /PRNewswire/ — Event Date-
July 26 – 27, 2010
Location- Philadelphia, PA
About the event:
Join your colleagues and peers to discuss optimizing, executing
and improving market research to drive accurate sales forecasting.
This is a unique opportunity for pharmaceutical executives to hear
best practices on:
– Optimizing quality data to drive accurate forecasting
– Capitalizing on third party vendor data to fill multiple gaps
– Strategies for optimizing internal collaboration within market
research and sales forecasting
As patents expire, distribution channels tighten and regulations
increase surrounding access to physicians, bio/pharmaceutical
manufacturers are looking to manage market research and sales
forecasting with greater effectiveness. While organizations are
faced with doing more with less, it is critical to translate market
research results into accurate forecast models. Therefore, these
two teams strive to work in synergy in order to drive optimal
commercialization strategies and overall business objectives.
Mitigating risks of miscalculation within the product life cycle
requires additional marketing foresight in order to accurately
state the demand of products. Their ability to work in synergy
ensures that management understands the maximum value from the
opportunities the organization decides to pursue.
About MarketsandMarkets
MarketsandMarkets integrated patient-based forecasting solution
for pharmaceutical industry mainly for pipeline products. Our
approach is combination of forecasts based on epidemiology and
act
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