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Medtech and COVID-19: 7 things you need to know

August 10, 2020 By Tom Salemi

Edwards Sapien 3 Ultra TAVR

Edwards Lifesciences’ Sapien 3 Ultra TAVR. The company is a dominant player in the U.S. TAVR market. [Image courtesy of Edwards Lifesciences]

6. Disruptors are at a disadvantage

Innovation and disruption are the tenets of the medical device industry. However, the limits forced upon hospitals and physicians from COVID-19 are bending those rules. Medical device companies with proven, entrenched devices will have an easier time staving off challengers until normalcy returns

Here’s what Edwards CEO Mike Mussallem had to say:

“Yeah, there may have been some advantage that we’re the incumbent. But maybe the bigger issue is that we’ve got some really trustworthy and proven results. … People can count on the Sapien platform in terms of how it’s going to perform. They don’t have to worry so much about a pacemaker that’s going to mean the patient has to stay in the hospital longer, very little chance of ICU. So they just have more confidence in the system. And frankly, there’s just not many opportunities if you have something brand new to be able to train [health] centers. And so there is some advantage, but I almost think the bigger advantage is from having a reliable system.”

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Listen to us discuss all 10 points during our latest DeviceTalks Weekly podcast>>

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  • Home
  • Medical Device Business
    • Mergers & Acquisitions
    • Financial
    • Regulatory
  • Applications
    • Cardiovascular
    • Devices
    • Imaging
    • Implantables
    • Medical Equipment
    • Orthopedic
    • Surgical
  • Technologies
    • Contract Manufacturing
    • Components
    • Electronics
    • Extrusions
    • Materials
    • Motion Control
    • Prototyping
    • Pumps
    • Tubing
  • Med Tech Resources
    • Subscribe to Print Magazine
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    • Digital Editions
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    • MedTech 100 Index
    • Podcasts
    • Print Subscription
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    • Video
  • 2022 Leadership in MedTech
    • 2022 Leadership Voting!
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  • Women in Medtech