3. Embracing more digital tools
Medtech companies lack the access they once had to physicians through clinical conferences and on-site visits, so these companies – like most of us – have had to build out digital platforms that enabled them to contact and advise physicians. We’re seeing start-ups like Explorer Surgical and Avail step up, and big companies are compensating as well.
“We really, I think, accelerated our online capability and our digital capability with the webinar series that the team developed, our ongoing virtual training sessions, all of those things. … The receptivity of our surgeons and their response has been overwhelmingly positive. So that has … driven what we’re now seeing, which is a much more … vetted surgeon population, and our requests for one-on-one training has never been higher, coming out of this crisis. Now we’re still somewhat limited, but our capabilities and the work that went into CPD, our clinical professional development team and what they did, I think will be a best practice for us … and something we’ll build upon going forward. So that’s the capability that I believe we needed. I believe it enhances not only our domestic education programs but also really gears us up for some of the global expansion that is … part of our strategy.”