“With the changes occurring in value-based healthcare model, healthcare providers are subject to more scrutiny than ever before. … Providers will put pressure on medical companies to develop products that help them improve patient outcomes,” Rachel Mele, general manager of healthcare at Vennli (South Bend, Ind.), said in an emailed statement.
Value-based care involves public and private health insurers rewarding and penalizing healthcare systems and doctors based on how effectively and efficiently they manage their patient populations. CMS administrator Seema Verma has said she wants more of it, though the agency has also cut a trio of bundled payment pilot programs meant to lower healthcare costs and improve outcomes.
Medtronic CEO Omar Ishrak said last month that a vast change of thinking is needed for the industry to adapt to the future. “Right now, medical technology is paid on the promise of the change of an outcome, but if something goes wrong, and the procedure must be done again, we get paid again – so there is a lack of accountability,” Ishrak said.
The Vennli data – collected in 45 Vennli healthcare industry studies – included responses from more than 9,000 U.S.-based healthcare professionals including physicians, dentists and other clinicians.
The top five factors for healthcare professionals when they were purchasing medical devices included:
- Consistent outcomes (94%);
- Positive patient outcomes (93%);
- Durability (88%);
- Easy to use (86%);
- Efficacy (86%).