NEW YORK, March 21, 2011 /PRNewswire/ — NeuroFocus unveiled the
first dry, wireless headset designed to capture brainwave activity
across the full brain today at the 75th Annual Advertising Research
Foundation conference being held at the Marriott Marquis in New
York. Developed over the last three years, Mynd™
combines medical-grade technology with mobility, leapfrogging
current neurological testing methods. For the first time,
market researchers will be able to capture the highest quality data
on consumers’ deep subconscious responses in real time wirelessly,
revolutionizing mobile in-store market research and media
consumption at home. NeuroFocus has also commenced building
the world’s first full-brain home panels in addition to its labs.
The European Tools for Brain-Computer Interaction consortium (TOBI)
will utilize Mynd as their core platform to develop practical,
medical-grade technology that will improve the quality of life for
people with neurological disabilities. NeuroFocus is offering
the opportunity to demo Mynd at Booth #514 at the conference.
(Photo: http://photos.prnewswire.com/prnh/20110321/AQ68320)
“While developing Mynd, we focused on achieving medical-grade
scientific precision along with extraordinary ease of use and
aesthetics. This neuromarketing breakthrough provides new
opportunities for our clients to gain critical knowledge and
insights into how consumers perceive their brands, products,
packaging, in-store marketing, and advertising at the deep
subconscious level in real time,” said Dr. A. K. Pradeep, Chief
Executive Officer of NeuroFocus. “We are also delighted that
TOBI has embraced our approach by adopting our wireless headset for
their research in patients with devastating neurological disorders
such as spinal cord damage and stroke,” continued Dr. Pradeep.
By gaining mobility without sacrificing medical-
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