LOUISVILLE, Ky., July 20, 2011 /PRNewswire/ — BellaNovus
Development Company LLC, a medical design and manufacturing
company, today announced its launch of the Ouchless™ Needle
Collection. The devices provide doctors and other clinicians an
innovative alternative to numbing creams and ice currently used to
minimize localized pain resulting from cosmetic injectables, such
as Botox® and dermal fillers. Offered in three models,
Ouchless™ Needle is a disposable syringe-attachable dispenser
that delivers an instant topical refrigerant to the skin just prior
to needle insertion.

(Photo: http://photos.prnewswire.com/prnh/20110720/CL38105
)

The popularity of minimally-invasive cosmetic procedures has
been steadily rising, with Botulinum Toxin Type A and soft tissue
filler procedures seeing a 584% and 172% increase, respectively,
during the past decade, according to the American Society of
Plastic Surgeons. Developed by aesthetic plastic surgery innovator
Dr. Marc J. Salzman, MD, FACS, the Ouchless™ Needle
Collection eliminates waiting time, works to instantly reduce the
pain associated with having injections, minimizes post-injection
numbness, swelling and bruising, and provides patients a far
superior wrinkle treatment experience.  While numbing creams
can take up to 40 minutes to work and may cause face discoloration,
the Ouchless™ Needle delivers a short spray of FDA-compliant
blend of vapocoolant onto the skin before the skin is pierced. The
vapocoolant spray immediately refrigerates the skin, thereby
reducing the feeling of needle penetration and making the injection
more comfortable.

“I hated to see how painful it was for patients to receive
dermal fillers or neurotoxin injections,” commented Salzman.
“Leading to today’s launch, the early response we’ve received from
both patients and doctors for Ouchless™ Needle has been
remarkable. With

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