Noble Biomaterials develops and markets advanced technologies for conductive functions such as power and data transfer. Noble is manufacturer of Circuitex which allows the combination of highly conductive properties with the soft and flexible nature of the textile surface. Products powered by Circutex are deployed in the fields of body monitoring, shielding, and heating for both hi-tech and consumer markets. Noble’s advanced conductive materials are designed to detect, transmit and protect. For example, Circuitex products can detect and monitor human physiological signals for fitness or healthcare applications.
“We are currently investigating and tapping deeper into the various European markets. Though we have around 80 percent market penetration in hospital garments used in operating rooms and intensive care units in the Benelux countries, we are still building up stronger brand awareness in other European markets, including Germany, Italy, France and the UK. We have a multilingual international sales team with profound expertise in the fields of smart textiles, performance apparel and healthcare. We bring solutions in conductivity, odor elimination and infection prevention that provide true added value to brand products in the market,” said Stephan Winnen, managing director for the European market.
Stephan Winnen joined Noble Biomaterials in 2013 and brings deep advanced-materials background gained from 20 years of experience at some of the most well-known textile and manufacturing companies. Prior to joining Noble, Winnen was the executive sales manager of Max Schlatterer, a manufacturer of production equipment marketed and sold worldwide under the Esband brand name. Before that, he was at Sympatex Technologies/Ploucquet, a leading supplier of performance materials for apparel, footwear, accessories and technical applications. While there, Winnen was integral in orchestrating a restructuring and relocation to one central office in Munich and created the organization’s international infrastructure in Hong Kong, and Beijing.
Tapping deeper into the potential of conductivity in Europe
A close look at the world of conductive technology reveals the market is exploding with companies racing to launch innovative products. Products in this category are diverse and include chest straps, wearable EKG vests, headbands and sports apparel with built-in electrodes and sensors. The potential for these devices is extremely promising and in line with the current body mapping trend.
Noble has partnered with several premier brands as an integral part of successfully bringing these products to the consumer. Market leaders depend on Noble’s capability in areas such as shielding, which protects signal integrity, and transmitting, which allows the transfer and storage of data.
Noble Biomaterials has been a longtime strategic partner with Clothing+ and its materials expertise has been important in sourcing the right kind of solution for the particular requirements of Clothing+’s customers including sensor electrodes and signal and power tracing. The companies have collaborated on developing material for use in a wide array of applications that factor in resistance to elements, mechanical, chemical or thermal stress, and conductivity needs.
Mikko Malmivaara, marketing & sales, Clothing +: “Clothing+ is a pioneering developer and manufacturer of textile-integrated electronics. With 17 years of experience in working between the electronics and textile industries, Clothing+ has launched textile biometric sensor products with leading brands like Adidas, Polar, Under Armour, Garmin and many others. Known for creating and mass-producing custom solutions with an unmatched quality and volume, Clothing+ produced some 3 million sensor products in their own factory in 2014.