SADDLE BROOK, N.J., April 27, 2011 /PRNewswire/ — Okay, so they
don’t go to their kids’ schools for career day, but these two
working moms are certainly creating a healthier environment for
When two high-achieving working moms with formidable educational
credentials on the fast track to the board room took an
entrepreneurial detour, something truly unexpected happened…they
started selling the concept of better sex effortlessly to women
across America and became recognized as the nation’s first
Rachel Braun Scherl and Mary Wallace Jaensch built
their reputations the old-fashioned way: MBAs from Stanford
and Yale and top marketing posts at Fortune 500 companies (J&J,
P&G and Wyeth). When fate helped them foster a friendship and
15 year partnership, they never anticipated they would be promoting
female sexual satisfaction.
These far-from-ordinary working moms knew it was a golden
opportunity to form Semprae Laboratories and buy the assets of
Zestra® Essential Arousal Oils™. Viagra and Cialis
had “supposedly” made men sexually reawakened and talking.
However, Mary and Rachel were stunned to learn that almost
half of all women have sexual concerns, and there wasn’t a female
equivalent of Viagra on the immediate horizon.
Meanwhile, 9 out of 10 women have been silent about their
growing sexual dissatisfaction…until now. “At last, we are
jumpstarting the conversation about putting passion back into their
sex lives, so women can enjoy the satisfying sex that they
deserve,” maintains Jaensch.
These veteran marketers saw an enormous unmet need for women, so
it became their mission to get women’s mojo (sexy) back with the
first clinically proven, eco-friendly, topically applied sexual
enhancement product for women. Zestra® was backed by
science, which made it even more appealing. Two
peer-reviewed, published clinical studies