SAN DIEGO, Nov. 1, 2010 /PRNewswire/ — At this year’s Annual
Meeting of the American Society for Radiation Oncology (ASTRO),
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is demonstrating
how the integration of imaging and treatment planning can help
simplify the clinician and patient experience.

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Specially designed radiation oncology configurations help
identify cancers and provide accurate views for
treatment

Understanding that radiation oncologists rely on information
from multiple departments and a variety of imaging and diagnostic
equipment, Philips is focusing on solutions that are intuitive and
produce reliable results to help optimize clinical performance and
improve patient care.  At ASTRO, Philips is illustrating the
importance of accurate treatment planning solutions with the
introduction of the Panorama High Field Open (HFO) Oncology
Configuration for radiation therapy, a magnetic resonance (MR)
imaging solution for dedicated oncology use.  The Oncology
Configuration offers healthcare professionals relevant clinical
insight, supports image registration for radiation therapy planning
and follow-up.  The new MR configuration complements the
existing roster of solutions Philips offers to help simplify
treatment planning for clinicians.

Philips innovations in radiation oncology are making an impact
around the globe. Notably, more than 550 Brilliance CT Big Bore
solutions are in use worldwide. At ASTRO, Philips will be
demonstrating features on the system including 4-D imaging, a
toolkit to evaluate organ motion, technology to help clinicians
view critical structures near the sites of dense metal objects and
a tool which allows

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