MONTGOMERYVILLE, Pa., Nov. 16, 2010 /PRNewswire/ — PhotoMedex,
Inc. (Nasdaq:
PHMD), a global skin health medical technology company,
announced today the launch of its newly designed and engineered
website. The new site, www.XTRACLASER.com,
introduces and integrates a strong educational component, as well
as a valuable support system for our physician partners and their
patients.

PhotoMedex is a global skin health medical technology company
that provides integrated disease management and aesthetic
anti-aging solutions through complementary laser and light-based
devices and science-based aesthetic products.  Through its
four flagship brands – XTRAC®, NEOVA®, Omnilux™
and Lumiere – PhotoMedex provides products and services that
address skin diseases and skin conditions which include psoriasis,
vitiligo, acne, and photodamage. The website showcases the
Company’s market leading XTRAC® Excimer Laser Therapy, a very
safe and highly effective treatment for psoriasis, vitiligo, and
other inflammatory skin disorders.  A core feature of the
website is a built-in “hot line” providing prospective patients
with an opportunity to call the XTRAC® TeleCare Center and
speak directly with highly experienced clinical specialists about
the XTRAC® Laser Therapy.  The specialists can also assist
those interested in making appointments with physicians experienced
in providing XTRAC® Laser treatments.

“PhotoMedex’s growing and dynamic web presence emphasizes the
Company’s commitment to innovation, brand building, and to
providing our physicians and patients with the best information and
experience,” said Dennis McGrath, CEO of PhotoMedex.

About PhotoMedex

PhotoMedex is a leader in the development, manufacturing, and
global marketing of dermatology products and techniques fo

‘/>”/>

SOURCE