Phototype–a provider of fully integrated graphic solutions to the consumer packaged goods, medical/pharma, retail, printing and converting industries–will showcase Phototype BizIQ, its proprietary business intelligence tool, in Booth #3346 at EastPack 2016, June 14-16 in New York City. The robust data engine seamlessly integrates customer, supply chain and print quality analytics into intuitive reporting that delivers a pathway to quality assurance excellence.
Phototype BizIQ marries analytics from the company’s Print Quality Management (PQM) and File Routing & Collaboration (FRC) services, as well as any existing external data systems, to create information-rich, highly-visual dashboard reports that sharpen focus on key performance metrics.
The company’s PQM process optimizes a brand’s shelf appearance by objectively, accurately and continuously evaluating print quality against uniform, defined standards. It ensures a continuous workflow that examines consumer-noticeable defects, equity colors and imagery, and overall fit and finish of brand attributes. Phototype’s FRC services provide a central repository for graphic assets, empowering brands to route, review, compare, annotate and approve proofs in real-time through a synchronized system.