Is it possible, that in 2-3 years Brits, Germans, Scandinavians and Russians will undergo cancer treatment orthopaedic or cardiac surgery procedures in Polish medical facilities more often? Treat teeth and get implants in dental clinics, take a cure in Polish sanatoriums? Will women fly to Central Europe, instead of Thailand, to undergo blepharoplasty, remove access fat or indulge in beauty treatments? It’s possible.
Polish government programme – promoting Poland as a country worth visiting for health treatment, rehabilitation, diagnosis, improving looks is effective. A visible national stand and stands of individual facilities at three consecutive trade fairs: Miami 2012, Moscow and Monaco in March 2013, resulted in Poland being noticed by experts as a new player on this market. A country able to compete with rivals, building their brand for some years, like Turkey or India, even though the EU funded campaign under Ministry of the Economy auspices has lasted for little over a year.
Polish facilities, participants of the government program, are ceaselessly preparing to win patients from Scandinavia, UK, Germany, Russia and the US, participating in fairs, meetings with foreign press and potential business partners. In June more trainings were held. In the fall, they will begin to participate in trade missions to individual countries.
Another test for the Polish chances in the world competition in this field, will be the fair in London, The Health Tourism Show, 11 – 13 of July. At present the most intense preparatory works are conducted in the 12 companies, participating in the London show. Among them are hospitals, specialist clinics, sanatoriums, accompanied by medical tourism facilitators.