LAKE SUCCESS, N.Y., March 23, 2011 /PRNewswire/ — Polar (www.polarusa.com), the leader
in heart rate monitoring and fitness assessment technology, today
announced a partnership with celebrity fitness trainer and health
authority Jennifer Cohen. Polar
selected Cohen, president and CEO of NGR™ / No Gym
Required™ and trainer on “Shedding
for the Wedding,” a new show on the CW network, as a
spokesperson to help raise awareness around smart and effective
training through the use of heart rate.
Cohen is recognized for her savvy, straight-talking approach and
belief in a clean living lifestyle that forgoes the fads and
focuses on long-term, sustainable results. Her training
methodology and belief in heart rate training makes her the ideal
voice for the Polar brand. She has appeared in a multitude of
media outlets including The Today Show,
Good Morning America, Glamour, Seventeen,
Women’s Health, Wall Street Journal, Los Angeles Times and
more.
“We are thrilled to be working with such a high-spirited and
knowledgeable trainer, who wholeheartedly believes in the benefits
of heart rate training and Polar,” said Jeff Padovan, president of
Polar USA. “There are great synergies between Polar’s brand
and Jennifer Cohen’s approach to training, which makes her an ideal
choice for us as a spokesperson.”
“I am honored to have been selected by Polar USA to help educate
the public about the benefits of heart rate training,” said
Jennifer Cohen. “Polar products accurately track calorie
burn, exercise intensity, average and max heart rate, duration of
exercise, progress and much more. I have seen first-hand how
Polar keeps people motivated
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