Global demand for the fertility and pregnancy rapid test kits market will reach $1.07 billion in 2016, up from $1.03 billlion in 2015, roughly a 3.8 percent growth in 2016 over 2015. Increasing prevalence of gynaecological diseases and infertility continues to drive demand this year with dual-capability test kits gaining traction among consumers.
Pregnancy rapid test kits will witness higher demand than fertility kits, representing $600 million in market value in 2016. Line-indicator kits are expected to outsell digital devices, with the latter generating only one-third revenues of the former. Mid-stream and cassettes line indicator pregnancy rapid test kits will witness stronger growth rates than strips/dip sticks, however, strips/dip sticks will continue to account for the highest market value, representing $197 million in revenues in 2016.
Line indicators will remain the preferred product type in fertility rapid test landscape as well, representing market value worth $329.2 million in 2016, up from $317.7 million in 2015.
The hCG urine test will account for the highest market share on the basis of test type, representing nearly 43 percent revenue share in 2016. Apart from hCG, other test types – FSH urine test, hCG blood test, and LH urine test will witness a decline in their market share, suggesting increasing preference for conventional laboratory tests.
Drugstores and pharmacies will remain the largest distribution channels for both fertility and pregnancy rapid test kits. Drugstores will sell $286.4 million worth of fertility and pregnancy rapid tests kits in 2016, representing nearly 27 percent revenue share of the market by distribution channel.
North America will remain the largest market for fertility and rapid test kits this year, accounting for more than half of global revenues. Demand for rapid kits will continue to grow in the developing countries of Asia Pacific, Middle East, and Africa.
Church & Dwight Co., Inc., Alere Inc., bioMérieux SA, and Quidel Corp. are the market leaders in the global fertility and pregnancy rapid test kits landscape. Collaboration with distribution partners and strengthening market position through acquisitions remains the key strategy of these players.
Future Market Insights (FMI) is a market intelligence and consulting firm. A sample report is available at http://www.futuremarketinsights.com/reports/sample/rep-gb-607. Analysis by key regions can be accessed at http://www.futuremarketinsights.com/reports/fertility-and-pregnancy-rapid-tests-market.