Qforma, Leading Provider of Healthcare Analytics, Announces Three New Appointments

SANTA FE, N.M. and PRINCETON, N.J., Jan. 31, 2011 /PRNewswire/
— Qforma, the leading provider of advanced analytics and
predictive modeling technologies for the health sciences industry,
today announced the appointments of Ted Pine and Devon Reimer as
Vice Presidents of Business Development, and Michael Murphy as
Software Engineer.

“As Qforma continues to grow and seek new and different ways to
optimize service to our pharmaceutical industry customers, we
welcome the addition of Ted, Devon and Michael to our team,” said
Al Reicheg, Chief Commercial Officer of Qforma. “All three are
sterling professionals whose individual and collective expertise in
such areas as analysis, market research, and software design will
help our sales and marketing clients leverage competitive advantage
for their brands.”  

Ted Pine of Tenants Harbor, ME, joins Qforma from openQ, a
leading vendor of key opinion leader management and compliance
tools. At openQ, Ted served as Vice President, Sales, helping the
company establish clientele in eight of the top 10 pharmaceutical
companies worldwide. He was also Senior Director of Strategic
Accounts at Leadership in Medicine, a pioneer in the application of
social network analytics to the selection and segmentation of key
opinion leaders and centers of excellence.  Ted provides
Qforma clients with 20 years of expertise in data collection,
network mapping, and scientific communications strategy.

Devon Reimer brings 16 years of experience in data mining and
market research. Her experience includes 13 years in the
pharmaceutical industry where she focused on healthcare analytics
spanning a wide range of therapeutic areas. Devon held management
positions in market assessment research at such companies as
Integrated Marketing Associates, Micromarketing Strategy Partners,
and Market Measures/NOP/GfK. Devon resides in Lawrenceville,
NJ.

Michael Murphy joins Qforma with a solid background in computer
programming

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