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5 secrets of contract manufacturing longevity

June 23, 2017 By Danielle Kirsh

2. Offer something special.

contract manufacturing longevity special

[Image from Unsplash]

“Make sure you’re offering something special,” Tully said. “You really need to be able to survive the ups and downs of the economic cycle, and in order to do that, you need to have some sort of specialty that you offer.”

There are a lot of niche markets out there, so if two companies make the same product, one must offer something special to stand out.

“If you’re doing the same thing that everyone else is doing, there’s still an awful lot of competition. If you’re doing something that hardly anyone else can do, then you’re not sharing the rest of the marketplace with a whole bunch of other people,” Tully explained. “It makes it easier to survive long-term if you’re one of a few rather than one of many.”

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About The Author

Danielle Kirsh

Danielle Kirsh is an award-winning journalist and senior editor for Medical Design & Outsourcing, MassDevice, and Medical Tubing + Extrusion, and the founder of Women in Medtech and lead editor for Big 100. She received her bachelor's degree in broadcast journalism and mass communication from Norfolk State University and is pursuing her master's in global strategic communications at the University of Florida. You can connect with her on Twitter and LinkedIn, or email her at dkirsh@wtwhmedia.com.

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  • Home
  • Medical Device Business
    • Mergers & Acquisitions
    • Financial
    • Regulatory
  • Applications
    • Cardiovascular
    • Devices
    • Imaging
    • Implantables
    • Medical Equipment
    • Orthopedic
    • Surgical
  • Technologies
    • Supplies and Components Index
    • Contract Manufacturing
    • Components
    • Electronics
    • Extrusions
    • Materials
    • Motion Control
    • Prototyping
    • Pumps
    • Tubing
  • MedTech Resources
    • Medtech Events in 2025
    • The 2024 Medtech Big 100
    • Medical Device Handbook
    • MedTech 100 Index
    • Subscribe to Print Magazine
    • DeviceTalks
    • Digital Editions
    • eBooks
    • Educational Assets
    • Manufacturer Search
    • Podcasts
    • Print Subscription
    • Webinars / Digital Events
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  • 2025 Leadership
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