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Former Medtronic and Zimmer-Biomet VP joins back pain startup as CEO

October 1, 2021 By Jim Hammerand

Jeff Cambra, CEO of SpinaFX

Jeff Cambra, CEO of SpinaFX [Photo courtesy of SpinaFX]

Jeff Cambra is the new CEO of SpinaFX Medical, the back pain therapy startup said on Friday.

Cambra was previously a vice president at Zimmer Biomet (NYSE:ZBH), “leading product management for their $5 billion global reconstruction business,” SpinaFX said in a news release. He served in that role from November 2020 to June 2021, according to his LinkedIn page.

He ended a nearly 11-year career at Medtronic (NYSE:MDT) in 2020, ultimately serving as vice president and general manager of interventional therapies. SpinaFX said he “led a successful turnaround of their $400 million vertebral augmentation and oncology business through new technology innovation, strategic partnerships, acquisitions and expanding margins.”

“With my passion for the interventional space, I constantly assess and monitor multiple promising technologies, I recognized the breakthrough potential of SpinaFX’s technology over a decade ago,” Camber said in the news release. “SpinaFX is an excellent opportunity to leverage my experience in the medical device field to deliver value for our patients, our customers and our shareholders.”  

SpinaFX is headquartered near Toronto, Canada. The company said it has developed a minimally invasive, image-guided treatment for back pain from herniated discs, injecting a controlled oxygen formulation to reduce herniation and inflammation.

SpinaFX said its Triojection product was previously CE marked under the European Union’s Medical Device Directive and is undergoing recertification under the new Medical Device Regulation. Triojection is not yet approved for sale in North America, the U.K. or the EU.

“Jeff is a highly regarded leader in the medical device industry, with a proven track record of building great businesses and creating shareholder value,” SpinaFx Executive Chairman Igor Keselman said in the news release. “We’re confident that Jeff’s vision, operational discipline and commercial acumen make him the ideal leader for SpinaFX, and we’re excited to leverage his experience to help us reach the next level.”

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About The Author

Jim Hammerand

Jim Hammerand is the managing editor of Arrowfly's Medical Design & Outsourcing, where he leads coverage of medtech innovation, design, engineering and manufacturing. He also reports breaking news at Arrowfly's MassDevice and contributes to our DeviceTalks podcasts and live events. Hammerand has more than two decades of journalism experience spanning newspapers, magazines, websites, live events, radio and TV news. For nearly a decade, Hammerand reported and edited business news for American City Business Journals as a reporter and digital editor at the Minneapolis/St. Paul Business Journal and then as managing editor of the Puget Sound Business Journal in Seattle. He holds degrees in journalism and management from the University of Minnesota and has won journalism awards from the Society of Professional Journalists, American Society of Business Publication Editors, and Trade, Association, Business Publications International. Connect with him on LinkedIn or by email at [email protected].

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