The L.S. Starrett Company (Athol, Mass.) has announced the appointment of Jim VandeHei as director of sales for Starrett Metrology Systems.

In this newly created role, VandeHei’s primary responsibility will be North American sales of the company’s vision systems, optical measuring projectors and force measurement systems.

“I am very pleased to announce that Jim is joining Starrett,” said Starrett Metrology Systems VP David Allen in a news release. “His extensive sales management and sales process skills will be key to furthering the growth of our metrology equipment products in the North American marketplace.”

VandeHei has led and developed multi-channel sales teams for more than 28 years, including over 20 years of metrology sales and commercial operations management for Hexagon Manufacturing Intelligence, Carl Zeiss IMT Corp., and DW Fritz Automation. He is a graduate of the University of Wisconsin – Madison with a Bachelor of Science degree in industrial engineering and a professional development certificate in executive sales management.