MAHWAH, N.J., Feb. 17, 2011 /PRNewswire/ — Stryker
Corporation’s Orthopaedics division announced today during the
annual American Academy of Orthopaedic Surgeons (AAOS) convention
that it launched its first iPad™ applications for surgeons,
available through Apple’s App Store(SM) to help them enhance the
patient education process and provide easy access to information
about products and surgical techniques.
“Transforming our customer interactions with advanced digital
technology like the iPad™ will help us achieve our business
objectives and sustainability goals,” said Bob Campomenosi, Senior
Director, Healthcare Innovations. “The iPad is a game changing
technology that can improve the way we interact with our
customers.”
Several of Stryker’s other business units and divisions are
already using iPads to enhance customers’ interactions with
patients, including Craniomaxillofacial (CMF), Instruments,
Endoscopy, Communications and Neurovascular. Stryker Orthopaedics
also equipped its entire U.S. sales force with iPads, based on a
successful 2010 pilot program. This shift to a digitally enabled
sales strategy will also enable Stryker Orthopaedics to achieve
significant savings annually by reducing the amount of paper
Stryker Orthopaedics ships by hundreds of thousands of pounds.
“Historically, medical device makers’ interactions with surgeons
and hospitals were paper-based, which consumed a significant amount
of time and resources,” said Campomenosi. “With the amount of
information at everyone’s fingertips today, medical device
maker-surgeon interaction can be instantaneous, and medical device
makers should be able to provide surgeons with digital access to
educational tools that can support their dialogue with
self-educated patients.”
To accomplish these goals, Stryker Orthopaedics created two
applications to help support the evolving needs of health care
practitioners and hospitals as well as those of its sales and field
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