SALT LAKE CITY, Aug. 2, 2011 /PRNewswire/ — There is a company
nestled in one of the major canyons of the Salt Lake Valley that is
making strides in helping activate a usually dormant area of the
brain by rather unconventional means. Infinite Mind, creators of
the eyeQ Speed Reading and Brain Enhancement program, has conducted
an independent study in connection with Cal Tech Pasadena and
discovered astonishing results by measuring the difference in brain
activity as a person reads before and after using eyeQ.
Doctors at Cal Tech Pasadena used a Functional Magnetic
Resonance Imaging (fMRI) to test the brain activity of a healthy
native-English speaker. First, the study assessed the baseline
activity of brain regions involved in word reading. The subject was
given a series of words while simultaneously scanning his/her brain
in the scanner. A typical network of brain areas was involved in
reading meaningful words, including the visual cortex and Broca’s
area, which are associated the production and comprehension of
speech.
The focus was then shifted to see how training with the eyeQ
brain enhancement software changes the brain’s response to reading.
To test this, doctors then had the participant complete a 7-minute
session of the eyeQ program inside the scanner, although no brain
activity was measured during this time. After the eyeQ session was
complete, the participant then repeated the same reading task that
was given in the first phase of the test, but using new words
similar in length and lexical frequency. Test results showed that
the same area of the brain was activated after training; however,
brain activity was now significantly higher in visual cortex and
Broca’s area. The visual cortex processes complicated visual
patterns and is essential for the fast recognition of visual
symbols, such as written words. Increased activity in this area
suggests that the brain now devoted more resources to the visual
cortex, which explains why eyeQ users a
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